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Comments and shares are also at a greater premium in due to the Friends and Family update that took place in the fall of , created to ensure that the average user of Facebook sees content from their friends and family more often than brands andor publishers they may follow on the platform. The more your followers share and comment on your content, the more visible your content will be in Facebook's eyes.Therefore Focus on creating shareable content that stimulates discussions Job Function Email List and is not just eye candy for fleeting likes.Leland ReedLeland Reed LelandReed Leland Reed is a digital advertising director for Pittsburgh-based Online Direct Marketing . Reed manages a team of agency advertising buyers on behalf of DOM's large client list. Reed is a veteran of the digital marketing industry who frequently contributes articles involving Facebook Ads and Google Ads to the DOM blog.
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Over the past decade, Facebook's algorithm, at least organically, has increasingly prioritized current and trending news. The news, of course, is both the blessing and the curse for Facebook. It is likely that Facebook has come to a realization that its users have been digesting new trends at a huge rate. Recent elections showed that Facebook was the number one source of online news. Facebook realizes that if it doesn't serve as a portal for new trends, someone else will.
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