Google Analytics is very useful
Basically, you add a tracking code to the link, which can look like this: utm_source =facebook& utm_medium =cpc& utm_campaign =article-blog-facebook-ads-tracking In this case, GA will know to collect all the respective traffic in the source / way category called facebook / cpc and will also know that the sessions come from the paid article-blog-facebook-ads-tracking campaign . No matter what names you choose for the source/modality/campaign, it is important to then recognize this traffic in GA and preferably other people who may end up looking over the reports. Where do you look in GA? If you did the above step, the traffic from Facebook Ads will appear differently in GA. You go to Acquisition > Source/Medium and look for the respective traffic in the report. In the case below, my campaigns will appear in the facebook / cpc source/mode. And in GA you have the possibility to save a customized report especially for Facebook Ads campaigns .Go to the tab Customization > New custom report > here you create a report that will display the data that interests you in any period you want. Here is the report I created:because it tells you about Facebook Ads campaigns : Which pages of your site did these visitors visit? What/how many conversions they bring What products did visitors buy? How many conversions does this channel support? Campaign performance on different devices Some tips In conclusion, here are Phone Number Data some tips to be able to follow the campaigns as well as possible: Use URL Builder for every link in your ads, be they video, single image or carousel Name your campaigns in URL Builder clearly and distinctly, don't name them all the same, to be able to calculate the cost/conversion as best as possible Save your reports to quickly track the data Compare the performance of campaigns over different time periods Identify in advance the ads that do not bring results and modify them or even stop them Tracks the performance of campaigns on mobile vs.
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desktop Important : It is possible to notice differences between the data reported by Facebook and those by GA, regarding the traffic on the site or the number of conversions. Google Analytics can be a more accurate source of data, that's why I recommend that you finally consider the data here, and check the total number of conversions with those from your site's admin. Of course, there are other tracking tools that you can use, but I recommend that you use them in addition to the ones above, which are also free.
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