As customers realize the benefits of providing information
According to a report, companies such as Facebook, YouTube, Snapchat and Twitter lost more than $10 billion in advertising revenue following Apple's privacy changes. And of course, that, like the controversies over the Google lawsuit, worries most marketers. In Digital Marketing, it is impossible to think of any strategy without using data. We know that they are essential to better understand the profile of the client or potential client and, based on this, offer more appropriate content and products or services. In this case, transparency is even more necessary. It is required to request authorization and always make it clear to the user what data is being collected, in addition to offering an option to “unsubscribe”, for example.After all, does it make sense to have thousands Telegram Number Data of contacts in your base if they are not interested in what you offer? Or if for every 10 emails you send, the user opens 1? In a privacy-first, cookie-free world, collecting first-party data through great content can be a great way to continue generating leads and revenue. To collect data safely and transparently, there are some tips you can follow: Show the importance of collecting that data for the user; Emphasize (and implement) the security of the information provided; Ask permission (always!); Facilitate payment (if possible, through integrations with Gmail, Facebook, etc.). And, of course, make sure you deliver the value promised at the time of data capture.
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As customers realize the benefits of providing information, they will trust your company more, making this data authorization and delivery dynamic even more seamless. Transparency and respect for privacy are not only necessary practices from a legal point of view. By being transparent and respecting the privacy of your users, you will surely have much more valuable data and make better decisions regarding your marketing strategy!The podcast phenomenon: advertising investment in this format reached USD 590 million in 2021 in the US alone. podcast phenomenon When was the last time you listened to a podcast? It could possibly have been yesterday while you were driving, or even today at the start of the day.
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