music accompanies a tongue-in-cheek script thatincludes lines such as “citrus fruits are misted using only the tears of theAviation’s owner, me, Ryan Reynolds” and “all of our botanicals are humanelycaught, cage-free and grain fed”. This video has seen nearly 5 million views onAviation Gin and Ryan Reynolds’s Youtube channels. Tip: Check out ‘How toCreate the Best Video Marketing Campaign…Ever’ to get some insight intocreating videos. Leverage trends and topics Tapping into trending stories is an
effective way to get your brand seen by people thatmay have never come across you otherwise. Aviation American Gin has capitalizedon trends in the public arena to raise brand awareness. One of those trends wasthe Bottle Cap challenge inspired by MMA fighters unscrewing the top Jewelers Email List from awater bottle with a roundhouse kick). It went viral across social media and ahost of celebrities took part such as Jason Statham, John Mayer, and MariahCarey. Bottle Cap challenge Bottle Cap challenge Seeing an opportunity,Reynolds created a video featuring until Ryan Reynolds comes on screen and kicksthe bottle out of shot before running away. The video posted on his YouTube
channel has over 18 million views. In 2019, Pelotonreleased a 30-second ad ‘The Gift that Gives Back’ that got huge backlash fromthe public and media along with being turned into a meme across socialnetworks. It was criticized for being ‘sexist’ and ‘privileged’ as it featureda woman being given a Peloton bike for Christmas. Peleton meme Peleton memeSeeing an opportunity Ryan Reynolds contacted the Peloton actress and created avideo - ‘The Gift that Doesn’t Give Back’ just days after the original ad wentlive. It shows the actress in a bar drinking Aviation Gin to help her getthrough the ordeal of the advert backlash by toasting to “new beginnings”. Onoccasion, Reynolds taps into a newsworthy event by introducing a new AviationAmerican Gin
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發表於 2024-4-30 19:28:21