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Our client is a company from the United States TrueSeaMoss, which produces useful products based on seaweed (food additives, directly brown algae). The brand has its own online store. To increase sales, it was decided to launch an email marketing channel.The publication gradually describes how we have voiced mailings and integrations, segmented the base and launched the chains, as well as what results we received.Stage 1: Technical Audit and Integration SettingsFirst, we checked how the integration of Shopify-Klaviyo is set.. Напомним, что Shopify is an online store software and Klaviyo is an email marketing automation platform. Previously, only transaction letters were sent on behalf of the brand (“Your order is accepted”, “Your order on the way”
and so on).Small adjustments were made, as well as synchronization of contacts for the full transmission of the base.In addition, we wrote instructions for shopify website design technical settings for Klaviyo:ScreenshotContent of the instruct: screen from the documentThe document on the steps spells out what needs to be done. TrueSeaMoss specialists have already made adjustments to our instructions.Stage 2: Subscription Forms and a welcome series of lettersTo replenish the subscriber base, our specialists have developed and connected a pop-up - a pop-up on the page of the online store.ScreenshotForm of pop-up on the website of the online storeAs a leading magnet, the company offers a discount on the first order of 10%.We also checked the work of existing subscription forms on the site:Subscription form in the base of the siteForm of registration of LC in the online storeWe tied the welcome chain to each of the three forms. That is, after the user leaves his email, he automatically start to send greetings.Our experts wrote the text,
created the design of layouts, completed letters, and also set an automatic mailing after the subscription.The first welcome letterThe second welcome letterThere are 7 letters in the chain. The goal of the welcome series is to aquaint subscribers with the company and its products, talk about the benefits, form loyalty and a certain community of people who share brand values.Stage 3: page of theIn order not to seem obsessive, it is important to give a person the opportunity to unsunittue from your mailing. Someone could subscribe by accident, not being your target audience. Let such a user better be discharged than send your letters to spam. Unlike spam, its unsunsunk will have a more favorable effect on mailing statistics and your reputation as a sender.Therefore, we have developed a layout of the custom page of the notation.
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發表於 2024-11-7 17:11:37