The majority of marketers did not embrace

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The Contact Us page design should also match your website’s look, feel and brand voice. ↩︎ The privacy policy should be linked to from every page of your website anyway, most likely in the footer navigation. Most Contact Us pages don’t add an extra link to the privacy policy. ↩︎ This is just good SEO that applies to every page of your site. ↩︎ Adding a 10th point: Consider adding images – of locations and/or employees – to humanize your brand. ↩︎ Optimizing your Contact Us page won’t improve your “website visibility” because Google ranks webpages, not websites. And, as with any SEO advice, there are no guarantees that doing all these things perfectly will result in greater organic visibility – because just about every other website is also doing these things.

Universal Analytics is still processing data two months after DB to Data Google advised it would sunset. Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. Why we care. The enforced migration to GA4 and many have found the new system difficult to use with complaints raised around its user interface, a lag in data and data discrepancies. Being able to still monitor campaign and website performance in UA will come as a huge relief to those that have been struggling with GA4.



However, as tempting as it may be, it would be unwise for marketers to rely on UA for analytics purposes as it could stop processing data at any minute. What’s the latest? Many search marketers and website operators received email notifications from Google starting around Aug. 22 that Universal Analytics properties have stopped processing data. The email read, in part: “Your Universal Analytics property [UA property number] has now stopped processing new data. All remaining Universal Analytics standard properties will soon stop processing new data. If you haven’t yet, we encourage you to complete your transition to Google Analytics 4.” Meanwhile. Shopify’s official support channel was recently asked by a marketer to comment on when UA data would stop processing data on its merchant platform.