And I think that’s a really

Noyon09123

Great example. In the report we also called out on the other end of the spectrum one of the biggest brands in the world, Gucci, who is taking this idea of social commerce and just blowing it up. They are so far ahead, I think of almost any other brand working in this space. So they created this thing called the Gucci Garden in the gaming platform, Roblox. It’s a very metaversy experience and they had millions of people coming through this virtual showroom. And there was actually one bag in particular that was a digital replica of a bag that you can buy in real life and the digital version sold for more than the real physical version retails for.

And that was just kind of mind-blowing to me that somebody would pay more for a digital version of a bag than they would a real life bag. But, I think we’re going to see this trend continue and the stuff that Gucci is doing and experimenting with is, you know, maybe not going Canada WhatsApp Number Data to trickle down exactly to smaller or mid-sized brands. But, I think you can learn a lot from what they’re embracing and the demand for it as well. Like I said, this is millions of people. They are going to these experiences and looking at products, and buying them through these virtual social gatherings and.



I think that’s very interesting. [Giuseppe Caltabiano – Rock Content] Thank you, Sarah. These are both in the consumer sector, right? Can you remember anything in BB that’s probably more difficult? [Sarah Dawley – Hootsuite] It’s more difficult but I think we’re seeing a lot more in terms of, again, that whole buying process where BB can really shine in terms of social commerce is in that discovery and