Hacking in order to generate growth.

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Triggers Tracking beacons do not activate immediately: they need a trigger that detects the desired event and sends the activation signal. A trigger is therefore a sort of scout which monitors your site, patiently waits for the occurrence of a specific event, and which, when this occurs, sends the order to the beacons to activate. For each new tag, you must configure a trigger by selecting it from a list. This may involve, for example, the consultation of a page, a click, an action carried out by the Internet user, etc.

The variables In GTM, variables are used to give indications to triggers, so that they activate the tags under certain conditions only. Thus, we can configure a trigger so that it activates a tag when an event takes Buy Bulk SMS Service place, but only during a given time slot, or in a particular section of the website (if the Internet user consults a product sheet, for example) . These variables are also associated with the tags themselves: in this case, they specify the nature of the data to be collected, such as an email address or the value of a particular product during a purchase.

Google Tag Manager natively integrates a large number of variables which are offered to you when configuring tags and triggers, and which cover most needs. But nothing stops you from creating them yourself. These are, in essence, the main features offered by Google Tag Manager : enough to familiarize you with this tool. Let us add that it is possible to preview the configured tags before validating them, via the “Preview” mode. In this mode, you have access to the relevant site page and can perform the action provided as a trigger, in order to ensure that everything is working properly.