With Marketing Automation, you have

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The buyer is demanding, always more so. The buyer is in demand, very, too much in demand. To attract their attention and above all convince the buyer, you must aim correctly send the right message to the right person at the right time. Marketing Automation is the essential solution here. The Internet and social networks allow the buyer to be completely autonomous in their purchasing decisions . He has all the information he needs to make a relevant decision just a click away information on your offers, on your competitors and on your market in general.


In this situation, you must implement an effective Inbound Marketing strategy in order Mexico Phone Number Data to attract the buyer to your website during their consideration and convert them into a lead. From then on, depending on their maturity, you transmit these leads generated from your website to salespeople so that they can convert them into customers. But, not all the leads you generate are ready to become customers at the same time .  the possibility of identifying the most mature leads and feeding the thoughts of others, all in an automated way, to optimize your conversion rate.





How to convert your leads into customers faster and more often with Marketing Automation? Here are the  steps to follow! . Measure the qualification level and maturity of your leads Marketing Automation allows you to automatically measure the qualification level and maturity of your leads thanks to its Lead Scoring functionality. Concretely, based on demographic and behavioral information, Lead Scoring automatically assigns a score to your leads, generally out of . The higher the score, the more qualified and mature your lead is. To effectively use the Marketing Automation tool and the Lead Scoring functionality, you must first define the typical profile of your ideal prospect  the